Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one piece of advice that marketers cannot ignore. Of course, better research means deeper insights about your audience, effective communication, and a natural increase in sales. So what is the most […]
Welcome to Synapbox blog. Discover the science behind content optimization.
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there are tons of insights that you can find to communicate with audiences more effectively. A focus group, for instance, can only take you so far. That is why modern market […]
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to stay relevant in an ever-changing world. Even the well-known brands that have decades in the market and hold a secure spot in consumers’ lives need to shake things up to […]
If you’re reading this, you already know that the digital landscape is highly competitive and overcrowded. As a marketer, making your brand stand out is a priority. Your competition is not only other brands in your industry. But also influencers, regular users that create entertaining content, and an infinite stream of videos of puppies being […]
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated tools like focus groups. On the other hand, the metrics you can find on platforms like Facebook or Google Analytics miss valuable information on user experience. So how can future-oriented […]
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in into an expensive content creation production that might fail, they need to make sure they’re tackling the content and the concept with the most potential. Campaign Concepts and Moodboards in […]