The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue to discuss the highlights of the game and the halftime show, we dive deeper into the world’s emotional reactions to the hugely anticipated Ads. Synapbox’s yearly study of Super Bowl […]
Welcome to Synapbox blog. Discover the science behind content optimization.
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that was meant to feel modern and inclusive. Instead of that, the reactions on Social Media were mostly negative. No matter how confident you are, if your own brand is about […]
What makes or breaks a piece of content? And how can you accurately identify what that is? Let’s say that you worked hard to create a fantastic sponsored video to promote your new product, but it didn’t get the positive response you expected. What do you do? Giving up on the whole idea can be […]
A scientific approach can help brands and creative professionals reach new levels of success. While the more artistic types might follow their intuition and personal criteria, today’s attention spans, algorithms, and platforms require the winning combination of art and technology. Simply put, among thousands of options fighting for it, users know the value of their […]
For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of an admiring, loyal audience (Brand Love, to use a modern term) or beloved products that improve thousands of lives. Today, top brands use new tools to speed up that process […]
Almost all brands have a clear understanding of their target customer. However, understanding this is not necessarily enough to create effective content and advertising. The real challenge is measuring the impact of that content on consumers and finding out if the brand’s message is resonating with consumers. There are increasing points of contact between brands […]