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Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube....
Ago 8, 2022
Digital content testing
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Trailer Testing
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Video optimization
Using Synapbox to analyze and optimize the upcoming Marvel’s Eternals movie trailer
Think of the last time you walked out of the theater with a group of friends or family. Those conversations usually go like this: everyone...
Oct 10, 2021
Personalized content
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Video optimization
The key to personalized content: data-based Buyer Personas and dynamic demographic filters
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one...
Sep 9, 2021
Brand performance
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Concept testing
Brand Attributes Comparison: Analyze the public perception of your brand and your competitors
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there...
Jul 7, 2021
Digital content testing
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Video optimization
How content testing helps traditional brands transition into digital marketing
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to...
Jul 7, 2021
Video optimization
On Youtube and Social Media, you only have 5 seconds to succeed. Learn how to optimize your content
If you’re reading this, you already know that the digital landscape is highly competitive and overcrowded. As a marketer, making your brand stand out is...
Jul 7, 2021
Brand performance
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Video optimization
Essential steps of content testing: Second-by-second analysis of performance
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated...
Jun 6, 2021
Brand performance
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Concept testing
How to test your marketing campaigns concepts and mood boards to maximize ROI
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in...
May 5, 2021
Brand performance
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Emotions recognition
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Eye - tracking
The Artist & The Analyst: How creativity and research go together in marketing teams
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an...
May 5, 2021
Trailer Testing
Trailer optimization: How to target the right version of a trailer to the right audience
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as...
Abr 4, 2021
Brand performance
Why AI-powered A/B testing is the future of personalized content
A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to...
Abr 4, 2021
Superbowl
[INTERACTIVE REPORT] Super Bowl 2021 Ads Review: What is the best ad in the Financial Services category?
Brands in the Financial Services category face a big challenge when it comes to creating engaging ads. What is the first thing that comes to...
Mar 3, 2021
Brand performance
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Superbowl
The Super Bowl Ads review that every marketer needs to read in 2021
The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue...
Feb 2, 2021
Brand performance
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Eye - tracking
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Object labelling
What brands can learn from General Motors’ rebranding polemic
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that...
Feb 2, 2021
Object labelling
How Object Labelling can predict your branded content’s success
What makes or breaks a piece of content? And how can you accurately identify what that is? Let’s say that you worked hard to create...
Ene 1, 2021
Eye - tracking
Eye-tracking and the science of attention in Digital Marketing
A scientific approach can help brands and creative professionals reach new levels of success. While the more artistic types might follow their intuition and personal...
Dic 12, 2020
Brand performance
Synapbox: Wielding the power of technology to build Brand Love
For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of...
Dic 12, 2020
Company
How can brands now leverage technology to create attention grabbing content?
Almost all brands have a clear understanding of their target customer. However, understanding this is not necessarily enough to create effective content and advertising. The...
Sep 9, 2020
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