For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to stay relevant in an ever-changing world. Even the well-known brands that have decades in the market and hold a secure spot in consumers’ lives need to shake things up to […]
Welcome to Synapbox blog. Discover the science behind content optimization.
If you’re reading this, you already know that the digital landscape is highly competitive and overcrowded. As a marketer, making your brand stand out is a priority. Your competition is not only other brands in your industry. But also influencers, regular users that create entertaining content, and an infinite stream of videos of puppies being […]
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated tools like focus groups. On the other hand, the metrics you can find on platforms like Facebook or Google Analytics miss valuable information on user experience. So how can future-oriented […]
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in into an expensive content creation production that might fail, they need to make sure they’re tackling the content and the concept with the most potential. Campaign Concepts and Moodboards in […]
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an audience through storytelling, it also needs to accomplish the business side of things and turn that excitement into sales. That’s why the artist and the analyst need to work together […]
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as possible. Of course, not every audience segment has the same interests. Not everyone uses the same channels, enjoys the same themes, or has the same expectations. Not to mention that […]