Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an audience through storytelling, it also needs to accomplish the business side of things and turn that excitement into sales. That’s why the artist and the analyst need to work together […]
Welcome to Synapbox blog. Discover the science behind content optimization.
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as possible. Of course, not every audience segment has the same interests. Not everyone uses the same channels, enjoys the same themes, or has the same expectations. Not to mention that […]
A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content. […]
[INTERACTIVE REPORT] Super Bowl 2021 Ads Review: What is the best ad in the Financial Services category?
Brands in the Financial Services category face a big challenge when it comes to creating engaging ads. What is the first thing that comes to mind when you think about financial services? Probably something along the lines of “distant”, “cold” or even “boring” (let’s face it, that’s probably the first word that comes to mind). […]
The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue to discuss the highlights of the game and the halftime show, we dive deeper into the world’s emotional reactions to the hugely anticipated Ads. Synapbox’s yearly study of Super Bowl […]
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that was meant to feel modern and inclusive. Instead of that, the reactions on Social Media were mostly negative. No matter how confident you are, if your own brand is about […]