Insights on AI-powered research, content testing, and marketing intelligence.
In our analysis of 40 Super Bowl 2026 ads across CPG, Tech, Automotive and Finance, the difference between top and bottom performers was not scale, celebrity power or AI usage. It was integration.
March 3, 2026
Uncover the growing influence of advergaming as brands leverage the increasing popularity of video games to engage diverse audiences across generations. Discover how industry leaders like Riot Games, Supercell, and Tencent Games are paving the way for innovative in-game advertising.
August 12, 2024
Discover how AI is revolutionizing digital content creation by enhancing creativity, efficiency, and storytelling in the advertising industry. Learn how WPP and NVIDIA are leading the charge with stunning 3D visualizations, while brands like BMW Group, Toys “R” Us, and Volvo Group use AI to deliver immersive experiences and innovative narratives.
August 9, 2024
The 2024 Summer Olympics in Paris are not only a celebration of sport but also a showcase of cutting-edge marketing strategies. With innovative sponsorships from global brands like Coca-Cola, Visa, and Airbnb, the Games highlight how strategic partnerships drive engagement and visibility. The introduction of new sports like breaking and the unique opening ceremony on the Seine River offer fresh opportunities for branding and audience connection. Discover how the Paris 2024 Olympics are setting new standards for marketing excellence and global reach
August 5, 2024
Simone Biles’ approach to personal branding offers a blueprint for how brands can build strong, value-driven identities that resonate with their audiences. By focusing on authenticity, narrative control, teamwork, and values alignment, Biles has created a powerful personal brand that extends far beyond her achievements in gymnastics.
August 2, 2024
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions for the first time has been one of the most exciting events of my career. Being close to the creative minds behind our industry emphasized the responsibility we have to bridge data and consumer insights into their processes.
July 16, 2024
The role of Latinos in sports advertising is particularly important. The U.S. Latino population reached 62.5 million in 2021, accounting for 19% of the U.S. population, up from 13% in 2000.
July 12, 2024
All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit… Altogether, I spent less than 24 hours working on this video…
July 9, 2024
Connect with Gen Z and Zillennials. Leverage micro-influencers, authentic content, and strong values to earn their loyalty.
July 8, 2024
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube. As a marketer that wants to reach more consumers, you can’t ignore this platform’s power. In addition to mere exposure, there’s a science to grabbing viewers’ attention and engaging them during these valuable seconds.
August 10, 2022
Think of the last time you walked out of the theater with a group of friends or family. Those conversations usually go like this: everyone has a different opinion about the most exciting moment, the most compelling character, the funniest or saddest or scariest scene.
October 5, 2021
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one piece of advice that marketers cannot ignore.
September 15, 2021
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there are tons of insights that you can find to communicate with audiences more effectively
July 28, 2021
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to stay relevant in an ever-changing world. Even the well-known brands that have decades in the market and hold a secure spot in consumers’ lives need to shake things up to connect with a new audience.
July 20, 2021
If you’re reading this, you already know that the digital landscape is highly competitive and overcrowded. As a marketer, making your brand stand out is a priority. Your competition is not only other brands in your industry.
July 8, 2021
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated tools like focus groups.
June 29, 2021
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in into an expensive content creation production that might fail, they need to make sure they’re tackling the content and the concept with the most potential.
May 26, 2021
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an audience through storytelling, it also needs to accomplish the business side of things and turn that excitement into sales.
May 10, 2021
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as possible. Of course, not every audience segment has the same interests. Not everyone uses the same channels, enjoys the same themes, or has the same expectations.
April 27, 2021
A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content.
April 17, 2021
![[INTERACTIVE REPORT] Super Bowl 2021 Ads Review: What is the best ad in the Financial Services category?](/blog/images/super-bowl-2021-ads-review-what-is-the-best-ad-in-the-financial-services-category.png)
Brands in the Financial Services category face a big challenge when it comes to creating engaging ads. What is the first thing that comes to mind when you think about financial services? Probably something along the lines of “distant”, “cold” or even “boring” (let’s face it, that’s probably the first word that comes to mind). So how did these brands manage to stand out among highly anticipated Super Bowl ads?
March 25, 2021
The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue to discuss the highlights of the game and the halftime show, we dive deeper into the world’s emotional reactions to the hugely anticipated Ads.
February 11, 2021
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that was meant to feel modern and inclusive. Instead of that, the reactions on Social Media were mostly negative.
February 4, 2021
What makes or breaks a piece of content? And how can you accurately identify what that is? Let’s say that you worked hard to create a fantastic sponsored video to promote your new product, but it didn’t get the positive response you expected.
January 25, 2021
A scientific approach can help brands and creative professionals reach new levels of success. While the more artistic types might follow their intuition and personal criteria, today's attention spans, algorithms, and platforms require the winning combination of art and technology.
December 9, 2020
For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of an admiring, loyal audience (Brand Love, to use a modern term) or beloved products that improve thousands of lives.
December 2, 2020
Almost all brands have a clear understanding of their target customer. However, understanding this is not necessarily enough to create effective content and advertising. The real challenge is measuring the impact of that content on consumers and finding out if the brand’s message is resonating with consumers.
September 28, 2020
