How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there are tons of insights that you can find to communicate with audiences more effectively. A focus group, for instance, can only take you so far. That is why modern market […]
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated tools like focus groups. On the other hand, the metrics you can find on platforms like Facebook or Google Analytics miss valuable information on user experience. So how can future-oriented […]
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in into an expensive content creation production that might fail, they need to make sure they’re tackling the content and the concept with the most potential. Campaign Concepts and Moodboards in […]
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an audience through storytelling, it also needs to accomplish the business side of things and turn that excitement into sales. That’s why the artist and the analyst need to work together […]
A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content. […]
The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue to discuss the highlights of the game and the halftime show, we dive deeper into the world’s emotional reactions to the hugely anticipated Ads. Synapbox’s yearly study of Super Bowl […]
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