The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue to discuss the highlights of the game and the halftime show, we dive deeper into the world’s emotional reactions to the hugely anticipated Ads. Synapbox’s yearly study of Super Bowl […]
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that was meant to feel modern and inclusive. Instead of that, the reactions on Social Media were mostly negative. No matter how confident you are, if your own brand is about […]
For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of an admiring, loyal audience (Brand Love, to use a modern term) or beloved products that improve thousands of lives. Today, top brands use new tools to speed up that process […]
A content optimization platform to spot creative patterns that drive audience engagement.
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