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Brand performance


Why AI-powered A/B testing is the future of personalized content

A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content. […]


Synapbox: Wielding the power of technology to build Brand Love

For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of an admiring, loyal audience (Brand Love, to use a modern term) or beloved products that improve thousands of lives. Today, top brands use new tools to speed up that process […]

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