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Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube....
Ago 8, 2022
Brand performance
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Concept testing
Brand Attributes Comparison: Analyze the public perception of your brand and your competitors
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there...
Jul 7, 2021
Brand performance
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Video optimization
Essential steps of content testing: Second-by-second analysis of performance
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated...
Jun 6, 2021
Brand performance
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Concept testing
How to test your marketing campaigns concepts and mood boards to maximize ROI
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in...
May 5, 2021
Brand performance
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Emotions recognition
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Eye - tracking
The Artist & The Analyst: How creativity and research go together in marketing teams
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an...
May 5, 2021
Brand performance
Why AI-powered A/B testing is the future of personalized content
A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to...
Abr 4, 2021
Brand performance
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Superbowl
The Super Bowl Ads review that every marketer needs to read in 2021
The week after the Super Bowl is one of the most exciting weeks of the year for the Synapbox team. As millions of viewers continue...
Feb 2, 2021
Brand performance
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Eye - tracking
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Object labelling
What brands can learn from General Motors’ rebranding polemic
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that...
Feb 2, 2021
Brand performance
Synapbox: Wielding the power of technology to build Brand Love
For decades, creators of all kinds have used practice, theory and the magic of trial and error to achieve better results in the form of...
Dic 12, 2020
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