Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube. As a marketer that wants to reach more consumers, you can’t ignore this platform’s power. In addition to mere exposure, there’s a science to grabbing viewers’ attention and engaging […]
Welcome to Synapbox blog. Discover the science behind content optimization.
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as possible. Of course, not every audience segment has the same interests. Not everyone uses the same channels, enjoys the same themes, or has the same expectations. Not to mention that […]
What makes or breaks a piece of content? And how can you accurately identify what that is? Let’s say that you worked hard to create a fantastic sponsored video to promote your new product, but it didn’t get the positive response you expected. What do you do? Giving up on the whole idea can be […]
Almost all brands have a clear understanding of their target customer. However, understanding this is not necessarily enough to create effective content and advertising. The real challenge is measuring the impact of that content on consumers and finding out if the brand’s message is resonating with consumers. There are increasing points of contact between brands […]