Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube. As a marketer that wants to reach more consumers, you can’t ignore this platform’s power. In addition to mere exposure, there’s a science to grabbing viewers’ attention and engaging […]
Welcome to Synapbox blog. Discover the science behind content optimization.
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one piece of advice that marketers cannot ignore. Of course, better research means deeper insights about your audience, effective communication, and a natural increase in sales. So what is the most […]
So you have a great movie or TV show in your hands, and now you want to get the attention of as many people as possible. Of course, not every audience segment has the same interests. Not everyone uses the same channels, enjoys the same themes, or has the same expectations. Not to mention that […]
Almost all brands have a clear understanding of their target customer. However, understanding this is not necessarily enough to create effective content and advertising. The real challenge is measuring the impact of that content on consumers and finding out if the brand’s message is resonating with consumers. There are increasing points of contact between brands […]