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Welcome to Synapbox blog. Discover the science behind content optimization.

08.10.22
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Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform

Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube. As a marketer that wants to reach more consumers, you can’t ignore this platform’s power. In addition to mere exposure, there’s a science to grabbing viewers’ attention and engaging […]

04.17.21
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Why AI-powered A/B testing is the future of personalized content

A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content. […]

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