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Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube....
Ago 8, 2022
Personalized content
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Video optimization
The key to personalized content: data-based Buyer Personas and dynamic demographic filters
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one...
Sep 9, 2021
Digital content testing
,
Video optimization
How content testing helps traditional brands transition into digital marketing
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to...
Jul 7, 2021
Brand performance
,
Video optimization
Essential steps of content testing: Second-by-second analysis of performance
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated...
Jun 6, 2021
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