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Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube....
Ago 8, 2022
Brand performance
,
Concept testing
Brand Attributes Comparison: Analyze the public perception of your brand and your competitors
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there...
Jul 7, 2021
Brand performance
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Eye - tracking
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Object labelling
What brands can learn from General Motors’ rebranding polemic
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that...
Feb 2, 2021
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