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Welcome to Synapbox blog. Discover the science behind content optimization.


Why AI-powered A/B testing is the future of personalized content

A/B testing is a fantastic way to improve your content, but overcrowded digital landscapes and the high expectations of audiences require a deeper approach to this method in 2021. Instead of testing the efficacy of two versions of images or videos to find the best one, today’s brands can test different layers of their content. […]

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