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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Creative research
,
Video optimization
RunwayML Gen 3 Text to Video Capabilities. AI Is Coming for Your Jobs… Or Is It ?
All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit... Altogether, I spent less than 24...
Jul 7, 2024
Digital content testing
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Trailer Testing
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Video optimization
Using Synapbox to analyze and optimize the upcoming Marvel’s Eternals movie trailer
Think of the last time you walked out of the theater with a group of friends or family. Those conversations usually go like this: everyone...
Oct 10, 2021
Personalized content
,
Video optimization
The key to personalized content: data-based Buyer Personas and dynamic demographic filters
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one...
Sep 9, 2021
Digital content testing
,
Video optimization
How content testing helps traditional brands transition into digital marketing
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to...
Jul 7, 2021
Video optimization
On Youtube and Social Media, you only have 5 seconds to succeed. Learn how to optimize your content
If you’re reading this, you already know that the digital landscape is highly competitive and overcrowded. As a marketer, making your brand stand out is...
Jul 7, 2021
Brand performance
,
Video optimization
Essential steps of content testing: Second-by-second analysis of performance
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated...
Jun 6, 2021
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