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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Digital content testing
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Personalized content
The Future of Advertising: Lessons from Cannes Lions International Festival of Creativity
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions...
Jul 7, 2024
Brand performance
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Personalized content
Messi’s Star Power: Driving Latino Influence in Sports Ads
The role of Latinos in sports advertising is particularly important. The U.S. Latino population reached 62.5 million in 2021, accounting for 19% of the U.S....
Jul 7, 2024
Personalized content
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Video optimization
The key to personalized content: data-based Buyer Personas and dynamic demographic filters
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one...
Sep 9, 2021
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