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eye – tracking

12.09.20
Synapbox eye - tracking

Eye-tracking and the science of attention in Digital Marketing

A scientific approach can help brands and creative professionals reach new levels of success. While the more artistic types might follow their intuition and personal criteria, today’s attention spans, algorithms, and platforms require the winning combination of art and technology. Simply put, among thousands of options fighting for it, users know the value of their […]

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