digital content testing Archives

digital content testing

10.05.21

digital content testing
Trailer Testing
video optimization

Using Synapbox to analyze and optimize the upcoming Marvel’s Eternals movie trailer

Think of the last time you walked out of the theater with a group of friends or family. Those conversations usually go like this: everyone has a different opinion about the most exciting moment, the most compelling character, the funniest or saddest or scariest scene. The same thing happens when we watch a movie trailer […]

07.20.21

digital content testing
video optimization

How content testing helps traditional brands transition into digital marketing

For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to stay relevant in an ever-changing world. Even the well-known brands that have decades in the market and hold a secure spot in consumers’ lives need to shake things up to […]

Synapbox