Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on Youtube. As a marketer that wants to reach more consumers, you can’t ignore this platform’s power. In addition to mere exposure, there’s a science to grabbing viewers’ attention and engaging […]
Think of the last time you walked out of the theater with a group of friends or family. Those conversations usually go like this: everyone has a different opinion about the most exciting moment, the most compelling character, the funniest or saddest or scariest scene. The same thing happens when we watch a movie trailer […]
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to stay relevant in an ever-changing world. Even the well-known brands that have decades in the market and hold a secure spot in consumers’ lives need to shake things up to […]
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