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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Brand performance
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Creative research
Brand Strategy: Expanding the Influence of Advergaming! 🎮
Uncover the growing influence of advergaming as brands leverage the increasing popularity of video games to engage diverse audiences across generations. Discover how industry leaders...
Ago 8, 2024
Brand performance
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Digital content testing
🌟Embracing the Future of Digital Content with AI
Discover how AI is revolutionizing digital content creation by enhancing creativity, efficiency, and storytelling in the advertising industry. Learn how WPP and NVIDIA are leading...
Ago 8, 2024
Brand performance
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Company
Paris 2024 Olympics: A Historic Celebration of Sport, Equality, and Innovation
The 2024 Summer Olympics in Paris are not only a celebration of sport but also a showcase of cutting-edge marketing strategies. With innovative sponsorships from...
Ago 8, 2024
Brand performance
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Creative research
Simone Biles: A Masterclass in Gymnastics and Branding at the Paris 2024 Olympics
Simone Biles’ approach to personal branding offers a blueprint for how brands can build strong, value-driven identities that resonate with their audiences. By focusing on...
Ago 8, 2024
Digital content testing
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Personalized content
The Future of Advertising: Lessons from Cannes Lions International Festival of Creativity
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions...
Jul 7, 2024
Brand performance
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Personalized content
Messi’s Star Power: Driving Latino Influence in Sports Ads
The role of Latinos in sports advertising is particularly important. The U.S. Latino population reached 62.5 million in 2021, accounting for 19% of the U.S....
Jul 7, 2024
Creative research
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Video optimization
RunwayML Gen 3 Text to Video Capabilities. AI Is Coming for Your Jobs… Or Is It ?
All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit... Altogether, I spent less than 24...
Jul 7, 2024
Brand performance
Slayin’ the Gen Z Game: A CPG Brand’s Guide to Those Zillennial Zs
Connect with Gen Z and Zillennials. Leverage micro-influencers, authentic content, and strong values to earn their loyalty....
Jul 7, 2024
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