Synapbox

As part of this study, Synapbox collects information related to your face geometry and eye gaze movements. We record your face throughout the video and analyze your facial expressions and eye gaze movements at different points to assess the video’s effectiveness at conveying its message. We also collect your answers to our survey questions, as well as your email address. We collect all of this information pursuant to your consent below. 

We aggregate the results of the studies we conduct and share those aggregated results with our clients so that they can understand the effectiveness of their videos. For example, we may share the fact that women laughed at a certain portion of the video more than men with our clients, as this may be useful information for them. 

Pursuant to your consent below, we may share the videos we collect through this study (and the facial geometry information associated with them) with our vendors and service providers (who are “data processors” under the GDPR in relation to this information) so that they can help us conduct our analysis and store this information. We may also share your email address with our client who is sponsoring the study so that they can contact you with follow up questions or provide you with a reward for participating.

Additionally, with your consent below, we may transfer the information we collect through this study to countries outside of the EU for the purposes outlined above. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence.

We do not disclose the individual videos or facial geometry information we collect as part of this study with any third party without your consent, except as required by law. 

By signing below, you acknowledge that you are voluntarily choosing to participate in this study, and you are consenting to us collecting and processing video recordings of your facial expressions, your survey answers, your email address, and information about your facial geometry and eye gaze movements as part of this study. You also consent to us disclosing this information to our vendors and service providers for purposes of research, analysis, and data storage, as well as consent to us transferring the information we collect through this study outside of the European Union. You further consent to us sharing your email address with the sponsor of this study for the purposes described above.