Marketing Research Notice and Consent Form EU

Last update 10/28/2020

Welcome to SYNAPBOX!

The purpose of this notice is for Synapbox (the data controller) to identify information it collects as part of its marketing research study and to obtain your consent prior to this collection. This notice also provides information about how Synapbox uses and shares the information it collects as part of this study.

What Information Do We Collect and Why?

As part of this study, Synapbox collects information related to your face geometry and eye gaze movements. We record your face throughout the video and analyze your facial expressions and eye gaze movements at different points to assess the video’s effectiveness at conveying its message. We also collect your answers to our survey questions, as well as your email address. We collect all of this information pursuant to your consent below. 

How Do We Use, Share, and Transfer Your Information?

We aggregate the results of the studies we conduct and share those aggregated results with our clients so that they can understand the effectiveness of their videos. For example, we may share the fact that women laughed at a certain portion of the video more than men with our clients, as this may be useful information for them. 

Pursuant to your consent below, we may share the videos we collect through this study (and the facial geometry information associated with them) with our vendors and service providers (who are “data processors” under the GDPR in relation to this information) so that they can help us conduct our analysis and store this information. We may also share your email address with our client who is sponsoring the study so that they can contact you with follow up questions or provide you with a reward for participating.

Additionally, with your consent below, we may transfer the information we collect through this study to countries outside of the EU for the purposes outlined above. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence.

We do not disclose the individual videos or facial geometry information we collect as part of this study with any third party without your consent, except as required by law. 

You acknowledge that you have the right to request a copy of this consent form and to revoke your consent at any time by contacting us at